Straight talk on marketing

Plain-English thinking on advertising, AI, and the industries we serve.

Man smiling at a laptop while water pours from the kitchen sink behind him

AI & EMAIL · JULY 22, 2026

Email that arrives at the moment your customer is ready

A custom library of branded HTML emails plus a dashboard that decides when each one goes out — manually, in bulk, or timed to the week your data says a customer is due back.

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SOCO Advertising studio with campaign layouts and a laptop showing performance charts

AI & STRATEGY · JULY 15, 2026

What AI can and can't do for your ad budget

BUDGETS · FEBRUARY 25, 2026

How much should a growing business spend on advertising?

Woman researching senior living options on a laptop late at night

SENIOR LIVING · JUNE 17, 2026

Reaching the adult children who drive senior living decisions

Gold bars and graded rare coins on a dealer’s desk with a loupe and gloves

PRECIOUS METALS · JUNE 3, 2026

Trust is the product: marketing precious metals the right way

Radio broadcast studio with microphone, mixing board, and on-air light

MEDIA · MAY 20, 2026

Why your media mix still needs broadcast

Hand with a loupe examining a photo print dissolving into digital pixels

AI & STRATEGY · MAY 6, 2026

AI-generated ads: where's the line?

Physician talking with a patient in a bright consultation room

HEALTH CARE · APRIL 22, 2026

Health care marketing that patients actually believe

Wall of pinned campaign layouts with one lit in a pool of light

STRATEGY · APRIL 8, 2026

The case for fewer, better campaigns

HVAC technician checking gauges on a residential condenser unit

HOME SERVICES · MARCH 25, 2026

Winning the emergency call: marketing for plumbing and HVAC

Two machinists laughing over a metal part on a shop floor

INDUSTRIAL · MARCH 11, 2026

B2B doesn't mean boring: industrial brands with personality

Small business back office desk with financial reports and a calculator

BUDGETS · FEBRUARY 25, 2026

How much should a growing business spend on advertising?

Marketer transcribing customer review phrases onto index cards

RESEARCH · FEBRUARY 11, 2026

Your customers are telling you what to say. Are you listening?

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