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RESEARCH · 03
Competitive Analysis
Who you are really up against, what they are saying, and where the opening is. A clear-eyed read on the competitive field, not a list you already knew.
Every category has an obvious set of competitors and a less obvious one: the businesses that are not top of mind but are quietly winning the customers you want. Competitive analysis maps both, then looks past the surface at positioning, pricing, messaging, and share of voice.
The goal is not a scorecard. It is an opening: a gap in the message the category is telling, a segment nobody is serving well, or a claim your competitors can make and you cannot yet, and what it would take to change that.
Depth of service
Competitor identification and mapping. The full field, including the competitors that do not show up in your usual conversations.
Positioning and messaging audit. What each competitor claims, to whom, and how consistently they say it.
Pricing and offer comparison. Where you sit in the market on price and value, and how that is likely read by buyers.
Share of voice and media presence. Who is spending where, and how loudly, across the channels that matter in your category.
Opportunity summary. The specific gap or opening the research points to, and what it would take to occupy it.
Want a real read on the competition?
Not a list you already have, an analysis you can act on. You will deal directly with a principal from the first call.