Capabilities

SOCO Advertising has decades of experience in all facets of marketing and advertising. We’ve worked with clients of all sizes – from start-ups to NYSE-traded corporations to nationwide companies with annual sales in the hundreds of millions. Every client gets the same attention and direct oversight from agency principals – we are truly vested in our clients and their success.

Among our wide-range of capabilities – all backed with real-world experience and results – are the following:

Research Services

• Feasibility research
• Demographic analysis (of PMA or other markets)
• Competitive analysis
• Mystery shopping (client or competitors) and reporting
• Survey development, administration and analysis (prospects, existing customers/clients)

Strategic & Media Planning

• Marketing campaign and budget development, including ROI post-campaign analysis
• Media buying/negotiation/placement/audit
  • Print
  • Digital (PPC, Facebook, Twitter)
  • Radio (terrestrial/satellite)
  • Broadcast/cable television
  • Out-of-Home (billboard, signage)
• Medium efficiency analysis and demographic alignment

Creative Services

• Graphic design
  • Print advertisements
  • Direct Mail
  • Website design
  • Logo / identity (letterhead, business cards, envelopes, folders)
  • Print collateral (brochures, catalogs, flyers)
  • Digital assets (banner ads, social media ads, emails)
  • CPG (consumer packaged goods) and POS support materials
  • Outdoor/signage
  • Communications (newsletters, emails, menus, calendars, packaging)
  • Floor plans/planograms/technical and architectural diagrams
  • Employment advertising
• Copywriting (research, interview, extensive senior living/gerontology expertise)
  • All advertising pieces
  • Collateral
  • Digital communications, including full-service blogging
  • Internal communications
  • Press releases
  • Editorial content
• Custom photography
  • Architectural
  • Employees, customers
  • Events
  • Product photography
  • Aerial photography
• Video production (full service: copywriting, casting, filming, direction, production, post)
  • Commercials (broadcast or developed for online use)
  • Video tours
  • Interviews
  • Aerial footage
• Audio (full service: copywriting, casting, recording, direction, production, post)
  • Commercials
  • Online audio
  • Jingle production

Digital Services

• Account setup, maintenance (Google, YouTube, Facebook, Twitter, Instagram)
• Web development, search engine optimization, mobile app development

Media Relations

• Media list development
• “House of messages” development
• Press release development (full service: concept development, interview, copywriting, distribution)
• Earned media placement (broadcast television, print, radio, online)

Sales Support

• CRM set-up, training, strategy
• Sales training, coaching, analysis
• Human resources program development, recruiting, staffing (advertising, interviews)